You can always update your marketing site over time, change the messaging, and you can change who you position it for. SAN FRANCISCO-(BUSINESS WIRE)-Dropbox, Inc., (NASDAQ: DBX) today announced it has completed the acquisition of DocSend, a secure document sharing and analytics company with more than 17,000. "You don't want to over-specialize what you're building for a small vertical. Control access or update your documents, even after youve sent them. Get real-time insights so you can have the right conversation, with the right person, at the right time. Over 17,000 customers of all sizes use DocSend today. What is DocSend DocSend helps sales teams be more efficient by showing how and when prospects engage with sales content. With DocSend's security and control, startup founders, investors, executives, and business development professionals can build business partnerships that have a lasting impact. Dropbox announced today that it plans to acquire DocSend for 165 million. "When you're deciding what market to go after first, if you're in the seat as a founder or just running the marketing function for an earlier stage company, just getting from zero to one is really critical." -Russ Heddleston, CEO, DocSend DocSend enables companies to share business-critical documents with ease and get real-time actionable feedback. "We were a little backwards in the sense that we launched a product first and saw where it stuck, and then decided from a marketing perspective to double down on those areas." -Russ Heddleston, CEO, DocSend "When you're starting a company, I've always had the philosophy that it doesn't need to be optimal, it just needs to be good enough." -Russ Heddleston, CEO, DocSend "We built a partnership model where we'll give DocSend for 90% off to startups in incubators or through VCs." -Russ Heddleston, CEO, DocSend You just need to go on their website and figure out how you would integrate and use Airtable in your day to day work life." -Russ Heddleston, CEO, DocSend
What is that category? It doesn't matter. So, we changed up all of our marketing to speak to a bunch of different use cases." -Russ Heddleston, CEO, DocSend "I interviewed 100s of our customers and came to the conclusion that the product is just generally useful. It's not built for the end user, it's built for the economic buyer." -Russ Heddleston, CEO, DocSend "If you're buying Workday on behalf of your 10,000 employees, the individual employees aren't making the decision around that software. Click the Dropbox account you’d like to connect. Click your avatar (profile picture or initials) in the top-right corner. Whether or not you need to do that depends on if you're going to enterprise or you're building for the end user." -Russ Heddleston, CEO, DocSend To enable the auto-save feature, you’ll need to give Dropbox access to your DocSend account. "To some degree, DocSend still hasn't coined the term for the category we're in.
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